It's interesting to look back at this paper now that Blogs have become so popular and controversial. A website or blog is about the same as standing on your porch and preaching. People are gonna walk by. Some may be interested and stop and listen, some may be outraged. You may have a small or huge audience, but the bottom line is that your passive persuasion is still only your opinion.
This paper especially surprised me as to how someone could hide behind a journal and the special role of online friends. It was a lot of fun to research and I appreciate all the great input I got from my fellow online journalers.
Yahoo! search results for "online journal," 1997